AppNavi Pipeline Booster für Account Manager inIT-Services & Beratung
#Increase ROI #Strengthen competitiveness
Many IT strategy decisions are still based on assumptions, surveys, or static planning data. Roadmaps, transformation initiatives, and investment cases often rely on what organizations believe is used — not on what actually drives business value.
Real usage data frequently reveals a different reality: strategic platforms are adopted unevenly, supposedly critical applications show declining engagement, and major investments fail to reach the intended scale or maturity. At the same time, shadow usage and emerging tools signal shifts long before they appear in budgets or governance reports.
By integrating real usage data into strategic decision-making, IT leadership gains early warnings and factual input for business cases. This enables evidence-based prioritization, timely course correction, and confident investment decisions — grounded in how technology is actually consumed across the enterprise.
Step 1: We measure the Real Usage of your application landscape
Step 2: We compare it with your Digitalization Goals
Step 3: We help you understand the deltas
There is always a gap between what is defined in IT strategies, roadmaps, and investment plans — and how technology is actually used across the organization. Understanding this gap exposes initiatives that consume budget and attention without delivering adoption, strategic platforms that fail to gain traction, and emerging usage patterns that never surface in planning cycles — revealing where complexity and cost grow without measurable business impact.
Many organizations still license software based on headcount, org charts, or what the departments think they need.
Usage data often tells a very different story: 20–40% of users log in rarely or not at all, a small group of power users consumes most advanced features, and expensive premium licenses are frequently assigned to occasional users.
By gaining transparency into actual usage, companies can downgrade licenses, reclaim unused seats, and introduce on-demand, usage-based allocation—delivering a direct, measurable cash impact, often within the first year.
Progress in the roadmap
PLUS Indications of deviations from your targets
Early warnings, data for business cases, and roadmaps
Based on the measured data and identified indications, targeted deep dives can be conducted, ensuring customers don’t end up buying a pig in a poke.
Creation of a usage heatmap
Showing what is being used and which functions/areas are redundant, unnecessary, or can be covered by other systems. A precise ‘map’ for better alignment between business and IT. Less over-engineering, better target architecture.
Analysis of distractors
Understanding how users interact with apps and where they struggle. Deriving targeted in-app assistance (guidance), training, and UX optimizations as well as prioritized further development to increase tool adoption.
In& Cross App Guidance
On-the-job training: providing targeted step-by-step instructions and contextual explanations as in-app assistance.
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