While customers pinch every penny, SaaS giants like Microsoft, ServiceNow, Atlassian, Salesforce, etc. rake in obscene margins. And they do it with your money.
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It is based on a massive, structural information gap: The vendor knows exactly which advanced features your employees use how often – and which packages lie dormant and unused. Vendors naturally keep this data to themselves.
Here's what that means for you: That's why contracts have far more licenses than you actually need. That's why you pay expensive enterprise rates month after month, even though standard licenses would be more than sufficient.
A costly misconception! Why? Your Software Asset Management has a lot of data, but LACKS REAL usage data. You work with proxy metrics: A login, for example, says nothing about the business value.
It's like a gym membership: If you just sit at the bar instead of sweating on the treadmill, you've checked in, but you get zero value for your subscription. Simple access doesn't prove necessity. Without knowing the actual usage, you're paying for expensive idle capacity month after month.
For 6 weeks, we act like a thermal camera over your software landscape. We show you where activity truly takes place and where there's idle capacity. We measure – completely legally compliant and 100% GDPR-compliant – the actual usage patterns of your users and compare them with your license inventory.
Absolutely right. But typically, IT service providers and software vendors do not take responsibility for your results.
We work on an outcome-based model.
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Try this: Ask your Application Owners and SAM experts if there's still potential for savings when it comes to SaaS costs. You'll usually hear three typical reassurances:
The Reality: A 20% discount on an enterprise license is useless if many licenses are gathering dust, unused, on the digital shelf. You're not saving money – you're just buying idle capacity a bit cheaper.
The Reality: “In use” in traditional Software Asset Management merely means that an employee clicked a login button at some point during the month. This says nothing about whether they worked productively afterward or were only logged in for two minutes to search for a form.
The Reality: This is an expensive misconception. In practice, there's a massive discrepancy between booked premium features and actual needs. Typically, around 80% of the workforce only uses basic functions, for which a standard plan would be perfectly sufficient.
Don't be misled – and please don't misunderstand your colleagues: Your team is most likely doing an excellent job and already leveraging every tool at its disposal. BUT: You're missing the relevant data.
Traditional Software Asset Management can only scratch the surface. Why? Because SaaS providers don't provide sufficiently detailed data (and why would they?). SAM teams are forced to find other ways: With significant forensic effort, they search for "traces of usage" in logins, APIs, etc. BUT:
❌ A login merely documents system access, not actual usage.
❌ Information on usage frequency and intensity is missing.
❌ The scope of features used remains completely unknown.
The next time you hear that your licenses are "optimally utilized," you'll know: This means the licenses are distributed – not that they provide you with economic value (Business Value).
Where conventional methods blindly guess, our approach provides you with a crystal-clear, data-driven overall picture. Using a smart browser extension, we measure actual usage ("Real Usage") based on four crucial questions:
We match real usage, anonymized or pseudonymized, with your license inventory. You immediately see which departments or user groups have active demand – and where licenses are gathering dust, completely unused, on the digital shelf.
No more guesswork. We analyze the utilized functional scope and interaction patterns within the SaaS products. You immediately see whether expensive premium features are truly needed or if a more affordable standard license suffices.
We record the exact frequency, total duration, and regularity of application usage. An accidental login at the beginning of the month is no longer enough to justify an expensive license.
By combining frequency, intensity, and utilized features, we decipher the true business value. If software is only used as passive data storage for which internal alternatives have long existed, we immediately expose this expensive idle capacity.
The MOST IMPORTANT thing for your works council and IT security: This in-depth analysis is conducted in strict compliance with all data protection guidelines. The data collection is 100% GDPR compliant. We do not track sensitive content or keystrokes, but exclusively the functional usage of business SaaS applications. You get maximum transparency with maximum compliance.
To stick with the gym analogy: On day one, your experts simply unlock the gym door for us. We take care of precisely measuring which "equipment" is actually used and which is just taking up space. Completely silently.
Preparation: We radically reduce the coordination effort for internal approvals from your IT security and works council: We provide turnkey blueprints that have already proven successful in numerous DAX 40 companies and extremely accelerate the process. That’s it.
We immediately provide you with a complete overview of all used applications and uncover unused licenses at a glance.
For up to three core applications (e.g., ServiceNow), we delve deep into the details and uncover over-provisioned premium license types (e.g., Fulfiller) that you pay dearly for but don't actually need.
We don't provide abstract theory, but a turnkey business case with crystal-clear recommendations for action. You won't have to interpret anything or figure things out afterwards.
We specify exactly: “License X for employee group Y can be switched to plan Z tomorrow – Savings: €1,400,000.”
Every result is prepared in such a way that your procurement team can directly use it as irrefutable negotiation ammunition against Microsoft, ServiceNow, and others, simply by copying and pasting.
That these are not theoretical exercises is proven by countless practical tests in the Champions League of global enterprise environments. Examples:
A single analysis of the ServiceNow environment revealed savings potential of approximately €4.1 million by comparing actual usage patterns with fulfiller licenses.
A comprehensive analysis of selected core SaaS applications uncovered savings potential of €2.3 million.
If a provider promises you net savings in the millions, skepticism is a natural reaction. Let's immediately address a few common concerns:
Because you need to build an irrefutable data foundation over several months during ongoing operations. Anyone who only starts measuring three weeks before contract expiry has already lost against the tactics of SaaS giants. Additionally, true-ups can be fended off.
We do. The effort for your already busy team is limited to rolling out a simple browser policy (duration: usually under an hour). We handle all the heavy lifting in the background. Your team will not be blocked at any point.
Absolutely nothing, because there is no personal or performance monitoring whatsoever. We don't track names, private content, or keystrokes. We measure purely functional, anonymized usage patterns of business applications. Our compliance blueprints have already been successfully audited and approved by DAX 40 corporations.
There isn't one. No hidden setup fees, no minimum contract terms, etc.
Providers thrive on information asymmetry – they know more than you do. If your procurement team can mathematically prove at the negotiating table that 40% of your workforce hasn't used premium features for months, the provider's argument falls apart. Data is your sharpest weapon.